Your Horse Live 2011 built on the success of the 2010 campaign developed by Liquorice. The 2010 show had a record attendance and went on to win Beta Equestrian Event of the Year.
The 2011 campaign positioned the event as ‘Everything for you and your horse’ as the event is just that, with a massive shopping area, learning areas with experts providing education and advice as well as a live arena with demonstrations from celebrity riders and live performances.
The campaign was developed to include press advertising, trade and consumer direct mail and the show website.
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