MCNLive! is an annual event produced by Motorcycle News, bringing bikers together for a weekend of live bands, stunt shows and competition. Held at Butlins, Skegness in April it delivers on what bikers want!
WSB Champion James Toseland featured as part of the campaign, and appeared live at the event.
Our 2011 campaign across print, web, direct mail, twitter and facebook delivered a year-on-year uplift in sales in both volume and value.