2-Fore!-1 Golf evolved to combine 3 different ways of golfers obtaining discounted rounds. Originally the brand was developed for a 2-4-1 offering (hence the name) but in 2011 it was enhanced to offer not only 2-4-1 but also discounted rounds of golf when booking less in-demand slots and a mobile offering for play on the day discounted golf.
The advertising campaign tapped into the consumer insight that as a golfer you were always thinking about the game, and whenever you picked up a club shaped object – be it a brolly or a baguette, you had to practice your takeaway or your putt.
The campaign was delivered on a very tight budget and featured still and video image capture all shot on blue/green screen in the studio.
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